Marketing Tools for Units

Protecting the Scouting America brand is important.  These resources below help you to promote Scouting on websites, social media, digital, and other forms of communication to the wider community.

Social Media

Your unit can leverage social technologies to improve recruiting. Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced by online word-of-mouth as consumers share their experiences online. In fact, according to Forrester, a premier technology research company, 75 percent of people in the U.S. use social media (Facebook, Twitter, Pinterest, etc.). That means for many families, the decision to join Scouting is going to start with online engagement.